What can I do to increase my chances of achieving one place for an exchange year abroad in Japan?

Hello, Right now I am working on a personal statement for my application to Japan and Akita University. I know how to write a personal statement and what to include but I am wondering what I could do to specifically target it for a japanese univeristy. What should I emphasize when applying in Japan, are there any differences in how to apply compared to Europe that I should be aware of? Any other tips would also be highly appreciated! Felix