You may remember that at the beginning of the year whilst doing our market research we asked you all to complete a survey. A massive thank you to everyone that did so, all of the information we received was massively helpful. We have used the information you gave us to identify what our boxes should include, personalise them and hopefully put them at the right price. Pretty soon you’ll be able to make your orders and let us know what you think when you receive them.
For those of you who are thinking of using prizes as a way of boosting your market research numbers, some points to remember are:
1. Make sure you have a deadline, and it’s one that you keep to! You don’t want to promise a prize to recipients only for them to receive that prize months after they’ve forgotten they even entered! (*Cough*).
2. Make sure your terms and conditions are easily available to all entrants.
3. Think about your entrant’s anonymity. Have you sought permission to use their name and image or will you seek this after they have won?
P.S. Did you notice our first prototype of the box? We were super excited by how it turned out but we’re still fine tuning the look – all will be revealed in our next post!